Curriculum Review/Suggestion Session

Reorganization and New Content Creation Meeting

Here’s the story…

Over the years the Worldwide Santa Claus Network has accumulated over 200 hours of original content. We have sessions on working with photo studios, including one where a Santa shares how he consistently earns over $30,000 per year from this single source.

We have sessions on how to better work with those with Special Needs, including one where an adult with autism shares his personal experience of life and gives us Santas tips on how we can better serve those with autism.

We have sessions on marketing of all sorts, social media, direct mail, networking, websites, etc.

Dozens and dozens and dozens of very specific sessions that provide valuable time & embarrassment saving guidance in nearly every aspect of portraying Santa or Mrs. Claus. 

You can learn how others have booked TV commercials, better handle media interviews, how to work with booking against and retail photo companies… the list goes on and on… well over 200 hours of shared experience that ANY Santa can learn from.

HERE’S THE PROBLEM…

Most of these training sessions have been produced over a period of years, and while the information is all there, it can at times be difficult to find just what you’re looking for. 

This year, 2021, is the year of rebuilding the network from the ground up.

Now with well over 3,000 members and an average of 166 user sessions per day, it’s time to rethink the organizational structure to better serve our members. We’re starting with a blank slate and creating both content and a navigational structure that will let our members quickly and easily find the information they’re looking for.

Our curriculum committee has created a model that I would like you to see and provide input on.

Here’s an outline of the proposed content & structure… to see the current content CLICK HERE

Goal – I want to be a successful Santa/Mrs. Claus

(100 Level Courses)

INTRO TO SANTA CLAUS/MRS. CLAUS PORTRAYAL

History – VERY brief overview of Santa, Mrs. Claus & Portrayal Artist opportunities

Why – Gain clarity about your motivation(s)

Goals – What would you like to accomplish as a Santa/Mrs. Claus Portrayal Artist

Special Skills (See Specialties Level 400 below) 

Staying Healthy & Vibrant – Health – Nutrition, hydration, exercise

Goal- I want to look like a successful Santa/Mrs. Claus

(200 Level Courses)

SANTA FASHION

BB&B (Beard, belt, and boots)

Grooming – BEARD CARE AND GROOMING

White beard – hair considerations

To bleach or not to bleach

INTRO TO SANTA/MRS. CLAUS WARDROBE

Clothing

The Cost of a Good Look

 

Goal – I want to act like a successful Santa

(300 Level Courses)

BEST PRACTICES FOR SANTA AND MRS. CLAUS PORTRAYAL

Behavior

Acting vs. being

Are you the “real” Santa?

Promises, promises

Stages of child development

 

WHAT TO SAY & NOT SAY

General comments to children and parents 

Asking Questions

Answering Questions

 

GOOD, BETTER, BEST, EXTRAORDINARY (AND BAD…)

What are the basic expectations for Santa

How expectations differ at different types of appearances

How to exceed expectations (be perceived as being extraordinary)

 

Goal – I want to be employed like a successful Santa/Mrs. Claus

(400 Level Courses)

ESTABLISHING BUSINESS OBJECTIVES

Working with Photo Companies (Malls)

Working with Professional Photographers

Working with Booking Agents

Marketing Your Own Services

 

MARKETING

Off-Line Marketing

Print

Networking

 

On-Line Marketing

Services (GigSalad, etc.)

Social Media

Groups (Fit Santas, Christian Santas, Mall Santas, etc.)

Your Own Website

Design

Traffic Building

Conversion Maximization

 

Social Media Marketing

Facebook

Your Personal Profile

Pages

Groups

Business

Local 

 

LinkedIn

Twitter

Tik Tok

 

BOOKINGS

How to book gigs

Software

Services (PayPal, Square, etc.)

 

MONEY, MONEY, MONEY (AND OTHER LEGAL “STUFF”)

Determining fees (this was the most common question on most Facebook groups)

Income taxes

1099’s

Cash jobs

Filing as a business

Copyright ethics and other legalities

GIG TYPES 

            Malls

Sporting Goods

Home Parties

Company Parties

Community Events

Photo Studios – Family Photography

Commercial Photography – Santa/Mrs. Model

Internet Videos

TV Commercials

TV Shows

Movies

Virtual Visits

Into to VV

Working with companies

Working for yourself

 

Volunteer/Charity & Paid Not-For-Profit Work

Community Events

Schools

Church Events

Special Needs

Hospitals

ACTING ON CAMERA

Screen work –

            Internet Videos

TV Commercials

TV Shows

Movies

Virtual Visits – Zoom, OBS, etc.

VIDEO PRODUCTION AND SELF-TAPING

THE MEDIA

Getting Interviewed

How to Prepare for Interviews
How to Prepare the Media for your interview

SPECIALTIES

Special Needs

Second Language

Sign Language

Singing/Music

Magic

Storytelling

Poetry

Ventriloquist

Fashion Shows (Mrs.)

Baking Contest (Mrs.)

Handicrafts (Mrs.)

 

Goal – I want to be active during the off-season

(500 Level Courses)

REFLECTIVE THINKING

How did it go?

What went well (keep)

What went bad (discard or change)

 

OFF SEASON SANTA OPPORTUNITIES

 “Christmas in July” 

Optional character portrayals

 

NEXT SEASON

How to begin

When to begin

Important considerations (Be, Look, Act, Work)

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With your HELP we will make the Worldwide Santa Claus Network EVEN BETTER!

Join me Thursday, January 21st at 5:00 PM Pacific, 8:00 Eastern, for a Zoom Meeting to get comments & suggestions from our members before creating the new structure and new courses/classes.

Attendees will be split into several small groups for discussion and input.

REGISTER HERE- https://us02web.zoom.us/meeting/register/tZwpcOyorToiE9eGBB86sDtm-oFJb38vXXb5

4 thoughts on “Curriculum Review/Suggestion Session”

  1. Thank you for asking for my input. One thing I did not see on the New Curriculum, was any class about Physical presentation, ie: makeup, clothing , personal presentation for live events etc,. Supplies, that you should have on every live session, backup equipment, hand sanitizer, snacks etc.
    I have learned so much from being a member of The Santa Claus Conservatory, I think this new edition/revamping will take a great program and bring it to new heights. I am looking forward to another great year of learning and sharing within the community.
    Santa Eric Epstein
    Plano Texas

  2. I’m excited for what lays ahead. I have been asked about portraying Santa for most my adult life. I have had both children and adults with that question. This will be my choice of work as I am retiring from the public school system this year. I welcome any suggestions as to be the best Santa I can be. Good luck to all of you out there.

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