SANTA CLAUS SCHOOL: Going Deep & Wide… with the ability to go even deeper & wider!
We all have the same basic goals as it relates to our portrayal of Santa or Mrs. Claus. We want to keep the Santa magic alive and we want to help spread joy and the Christmas spirit.
Now, some of us grow our beards, and some wear designer beards. From an educational perspective, each comes with its own needs. Designer Bearded Santas need to know how to select & apply “sets” that look authentic. Real Bearded Santas often need toknow how to whiten & groom their beards so they look authentic.
Then, of course, there are all of the options for designer beards, the look, the grooming, the application, the care, and maintenance, etc., etc., etc.
For the real bearded folks, there are all of the whitening options from various ‘Do It Yourself’ solutions, to salons. Then there are the differences between those with really dark hair, red hair, almost white hair, etc. Oh, and what about eyebrows?
As you can see the information required just to have Santa’s beard look authentically like Santa is both wide & deep. WE DELIVER BOTH!
The same goes for almost everything pertaining to portraying Santa or Mrs. Claus.
For example, there are many wardrobe options, many portrayal skills, performance skills, etc., etc., etc.
And work as Santa! Many Santas ONLY make appearances on a volunteer, unpaid, bases. Some only accept paid jobs… some do both. Some Santas prefer working in retail locations like malls & sporting goods stores. Some want nothing to do with retail locations, they prefer Home visits, or working with photo studio photographers.
Some Santas want to maximize their income. Some want to maximize their impact… some want to do both.
If we just looked at the Santa who wanted to do retail work, just in that 1 area there are many options. If you’re interested in maximizing your income you may need to consider traveling to another location for the season or maybe even going overseas.
Many Santas think all mall work is low paying, it’s not. There are Santas & Mrs. Clauses who earn over $100 per hour working in malls!
You will also want to consider the hours, do you want to work retail a lot, or just use it to fill in around other bookings, or another job.
You will also, want to consider the ‘hiring arrangement’, some malls, stores, etc. hire Santas directly and they often pay the Santa a premium rate. Other retailers use “booking agents” in which case Santa’s pay rate may be less, some retailers use photo companies that hire Santas as seasonal employees.
IN OUR SANTA SCHOOL EVERY ASPECT OF PORTRAYING SANTA OR MRS. CLAUS BRANCHES INTO ADDITIONAL USEFUL INFORMATION, AND THEN BRANCHES AGAIN AND AGAIN… THIS IS WHERE THE REAL VALUE IS!
This is true with forming a ‘Santa Business,’ Marketing the business, offering different types of services as Santa (Will you do ‘Sneak a Peeks”? How about adult-only company parties?, Christmas in July? Pursue work in the Entertainment Industry?), determining your rates, forms of payments, an engagement agreement, and so much more.
This WSCN Santa Summer School 2022 is by far the most comprehensive school we have ever offered… and in addition to the 20+ hours of live Zoom sessions, you also have access to more than 200 hours of additional educational content. Sessions that take deep dives on every topic, MARKETING, storytelling, improv, your looks, working with photographers, working with those with Special Needs, etc., etc., etc.
Santa Claus School – Summer 2022
Every Tuesday in June, July & August (Exclusively for Gold & Platinum members.)
- Creating an Extraordinary Santa Look & Demeanor (real-bearded & not)
- Options for Santa Visits, Jobs & Appearances (personal & virtual)
- What to Say (and not say) as Santa or Mrs. Claus
- The Sequence of Events (run of show) for Various Venues
- Santa Jobs (Seasonal Employee/Contractor)
- Creating/Building a Successful Santa Business (Year-Round or Seasonal)
- Developing Your Marketing & Media Strategy & Tactics
- Your Website (How to Maximize Traffic & Conversions)
- Marketing with Social Media & Gig Sites
- Off-Line Marketing
- “Other” Santa Opportunities (Brand Ambassador/TV/Movies, etc.)
- Clarifying Your “Why”
- Bonus Session
BECOME A GOLD OR PLATINUM MEMBER NOW & GET ALL OF THIS AND SO MUCH MORE. CLICK HERE
If you’re currently a Gold or Platinum member you can register for these Santa Claus Summer School sessions on your HUB PAGE.
Here’s the Mind Map…