Santa Topics

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Learn about many options for paid and unpaid Santa appearances.

Demeanor and Voice: Body Language, rapport building and much more.

During these sessions, we talk about the aspirations & 'wish lists' of Santas & Mrs. Clauses. Things like improving our appearance, developing specific skills, landing TV appearances, commercials, brand ambassadorships, Breakfasts with Santan, and many other things.

This session covers less traditional ways for Santa & Mrs. Claus portrayal artists to build their impact & income.

This session provides an overview of important topics for Clau Portrayal Artists.

Beard grooming, whitening, and more.

These sessions are Q & A sessions that were held during the holiday season. You hear real-life questions coming up during the season.

PORTRAYAL 2 – Q & A – We answer questions, role-play, and help you be prepared and confident as you embark on the holiday season.

How to answer questions from children (and adults) and how to use questions to establish almost instant rapport with both children & adults

Talking about ways to spread the Christmas Spirit & build our impact during the holiday season. This session features Christmas Movie Stars from Hallmark & Great American Family Danika McKellar & Jen Lillie.

IMPORTANT DO’S & DONT’S – Every year, Santa Claus Portrayal Artisits get in trouble because of things they say or do. Very often, the Santa Claus Portrayal artist doesn’t even know that did anything wrong, and of course, they’re embarrassed when they see the video splashed all over social media and on the news.

How to use Canva to quickly improve your marketing materials.

BUSINESS CONSIDERATIONS – Your rates, deal structuring, scheduling, virtual visits, accounting, and other important business considerations.

We cross our marketing t’s & dot our i’s and then move into “Other Opportunities.” What do you do if you get a request to appear in a promotional video, or asked to join a podcast, or a media interview? These are things that can potentially be very fun, beneficial, and even lucrative, or they can cause regret… we’ll help you be prepared for unique opportunities.

Marketing in September. We cover more on marketing and work on developing the most prized portrayal trait- AUTHENTICITY.

Santa Insurance

Over 85% of Santa booking inquiries come in November & December. In this session, you will learn what to do right now to make sure your calendar is full of your most desirable types of appearances.

Intro to Santa School and overview of what you will learn.

Storytelling & Book Reading: Claus Portrayal Artists sharing experiences and tips.

“Santas Helping Santas – MARKETING“ The focus of this session is MARKETING YOUR SANTA BUSINESS. During this session, you will have the opportunity to learn from & share with Santas across the country & around the world.

A discussion with Santas about what they have learned from the sessions & their own Santa experiences.

The importance of getting clear about WHY you want to portray Santa or Mrs. Claus.

Other Opportunities for Santa

GIG SALAD: How to MAXIMIZE BOOKINGS & MINIMIZE COSTS. This session gives you insider tips on how to maximize your rates & bookings on Gig Salad.

Off-Line Marketing

Marketing with Social Media and Gig Sites

This session covers subjects unique to Santas of different ethnic groups.

Website Traffic and Conversions

Marketing Strategies

Your Santa Business

Learn how to develop a logo for your Santa business.

Pro Bono Appearances

How to use Canva to improve your marketing online & off.

How to Get Great Photos & Your Sequence of Events (Various Venues)

Virtual Backgrounds... learn about using virtual (green screen / chroma key) backgrounds with your virtual (Zoom) Santa visits.