Santa Topics

Below is the current list of topics & number of sessions currently available in each category.
These sessions are accessible on demand by those enrolled in our Santa School. To enroll, Click Here.
If you’re already enrolled, be sure to log in first, so you can access each of the sessions.

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Mind Map Session 6

Your Santa Business

Logos and Branding

Learn how to develop a logo for your Santa business.

Mind Map Session 5

Pro Bono Appearances

Canva for Clauses

How to use Canva to improve your marketing online & off.

Sequence of Events (Run of Show)

How to Get Great Photos & Your Sequence of Events (Various Venues)

Virtual Backgrounds

Virtual Backgrounds... learn about using virtual (green screen / chroma key) backgrounds with your virtual (Zoom) Santa visits.

What to Say & What Not to Say

What To Say & Do And What NOT To Say & Do

Transformational Experiences

Many parents prefer to provide their children with experiences rather than toys. This session will help your understand the importance of what are called Transformational Experiences.

Mind Map Session 2

Santa Visits, Jobs & In-Person Appearances (personal & virtual)

Mind Map Session 1

This session covers your Santa looks, you wardrobe, your head and your demeanor.

Modeling as Santa or Mrs Claus

An article about commercial photography and modeling.

Summer School Intro Sessions

Santa School Intro/Overview

The Power of Santa Claus- Mk Haley

The Power Of Santa Claus- Mk Haley This was the kick-off session of the 2022 Worldwide Santa Claus Summit

Worldwide Santa Claus Summit 2022

Worldwide Santa Claus Summit 2022: Nearly 6 hours of learning from Santas and other experts around the world.

The Mind Map Sessions

Your Santa look & demeanor.

Q & A 04-26-22

A few dozen Santas talking about various aspects of their Santa portrayal…


Contract to model. Be sure to get legal advice from a lawyer in your state.

Jessica Rosa – Photography

Things you should know about working with photographers.

One Sheets

Examples of One-Sheets

Christmas in July and Off Season Appearances

Christmas In July And Off Season Appearances

Headshot Advice from Jodie Bentley

Headshots... their importance and how to make sure yours do what they're supposed to do.

Marketing 2022

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Mentor 2022

Claus Portrayal Artisits share their aspirations, and we work on making Santa dreams come true.

Santa School Introduction 01-27-22

Santa School Introduction 01-27-22

Marketing Workshop

Marketing Your Santa Business Workshop – Hot Seats (01-25-22)

Values-Based Stories

Creating and Using Values-Based Stories...

2021 Santa Season Debrief

Debrief Session. Claus Portrayal Artisits share their experiences from the past Christmas season.

Santa Season 2021 Kick-Off Session

Santa Season 2021 Kick-Off Session

Santa Magic with Santa Duffy & Sparkles

How to use simple Santa Magic and Props

Tom Jerman – Santa Claus Worldwide

Tom Jerman talks about his book Santa Claus Worldwide. This includes an in-depth history of Santa Claus.

Networking to Grow Your Santa Business

Networking to Grow Your Santa Business with Disney Santa Ken Debelius

Build Your Own Virtual Visits Business Course Preview Session

Build Your Own Virtual Visits Business Course Preview Session

Being a Parade Santa

Being A Parade Santa: Al Seder who has been involved in the Detroit parade for over 20 years.

Mrs Claus Sessions – July 2021

Mrs Claus Sessions: Learn from the experiences of those who portray Mrs. Claus.

Summer Sessions 2021

Summer Sessions 2021: 7 sessions covering many important topics.

Commercial Review

Commercial Review: This will help with your acting on TV shows, commercials & movies.

Boost Your Clausability – Increase Your Income

Tips for building your Santa business.

Claus Convergence Sessions

Many questions & answers on all topics.

Worldwide Santa Claus Summit 2021

Worldwide Santa Claus Summit 2021: 4 1/2 hours of solid education from Santa Portrayal Artists and other experts.


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