Below is the current list of topics & number of sessions currently available in each category.
These sessions are accessible on demand by those enrolled in our Santa School. To enroll, Click Here.
If you’re already enrolled, be sure to log in first, so you can access each of the sessions.
BUSINESS CONSIDERATIONS – Your rates, deal structuring, scheduling, virtual visits, accounting, and other important business considerations.
We cross our marketing t’s & dot our i’s and then move into “Other Opportunities.” What do you do if you get a request to appear in a promotional video, or asked to join a podcast, or a media interview? These are things that can potentially be very fun, beneficial, and even lucrative, or they can cause regret… we’ll help you be prepared for unique opportunities.
Marketing in September. We cover more on marketing and work on developing the most prized portrayal trait- AUTHENTICITY.
Over 85% of Santa booking inquiries come in November & December. In this session, you will learn what to do right now to make sure your calendar is full of your most desirable types of appearances.
Storytelling & Book Reading: Claus Portrayal Artists sharing experiences and tips.
“Santas Helping Santas – MARKETING“ The focus of this session is MARKETING YOUR SANTA BUSINESS. During this session, you will have the opportunity to learn from & share with Santas across the country & around the world.
A discussion with Santas about what they have learned from the sessions & their own Santa experiences.
GIG SALAD: How to MAXIMIZE BOOKINGS & MINIMIZE COSTS. This session gives you insider tips on how to maximize your rates & bookings on Gig Salad.
Virtual Backgrounds... learn about using virtual (green screen / chroma key) backgrounds with your virtual (Zoom) Santa visits.
Many parents prefer to provide their children with experiences rather than toys. This session will help your understand the importance of what are called Transformational Experiences.
The Power Of Santa Claus- Mk Haley This was the kick-off session of the 2022 Worldwide Santa Claus Summit
Worldwide Santa Claus Summit 2022: Nearly 6 hours of learning from Santas and other experts around the world.
Contract to model. Be sure to get legal advice from a lawyer in your state.
Headshots... their importance and how to make sure yours do what they're supposed to do.