On of our most popular sessions each year is “18 Common, Costly & Embarrassing Mistakes Made by Pro Santas & Mrs. Claus’ “ You will learn how to aviod 2 common mistakes made by Santas of all experience levels in each of these 9 catagories: Santa Business Practices Marketing Your Santa Business Home Visits Becoming […]

Join Santas & Mrs. Claus’ from across the country and around the world as we discuss our 2017 experiences. REGISTER HERE https://attendee.gotowebinar.com/register/7866547587942739971 2017 SANTA SURVEY https://goo.gl/forms/QbMUQd9tAuIakLIG3 2017 MRS CLAUS SURVEY https://goo.gl/forms/oM5TJorbBvgSeZ503

CURRENT Silver, Gold & Platinum Members simply login to register.  SPECIAL GUEST- “Santa” Mark Ramsey Based in Portland, Oregon in his first year portraying Santa Mark averaged 4 video chats per day during the 2016 holiday season. He also sent 78 personalized “Letters from Santa”, made 22 Home visits, 26 Corporate Events, did print ads, commercials,

Portraying Santa Claus is a TON of fun… that’s the primary reason most Santas I know do this, and keep doing it year after year… WE LOVE IT! And… we can get set in our ways, we can think that what worked and was acceptable 5 years ago, or 10 years ago, is OK today. Well,

Visiting Santa in the mall is a longstanding American tradition… and WorldWide Photography is a leader in the field. I was joined in this FREE WEBINAR by Kristi Cooper, Field Recruitment Manager for WorldWide Photography. WWP offers services in over 300 locations in 48 states nationwide. Kristi has been a part of the WWP Talent/Recruiting Team

Santas are losing their jobs simply by saying things that were ok 3 years ago. Social media and the ubiquity of cameras provide us with opportunities like never before, they also pose hazards that must be understood by Santas & Mrs. Claus’ everywhere. We’ll take 90 minutes and cover 9 things that can help us

Last week I did a “photo shoot” for an international company that owns & operates 35 large shopping centers. The photos will be used in print ads, posters and “on-location” signage across the country. In addition, we shot several “animations” that will be used on the companies social media pages. My pay structure included both payment

You probably saw how Tim Allen became Santa Claus in the movie “The Santa Clause”. Well, it’s nothing like that in real life. Here’s how it happened to many other professional Santas and me I know. We somehow volunteered (often pretty reluctantly) to be Santa Claus at a function of some sort, a church function,

“You have really gotten better.” Several Santas have recently told me that over the last few years they’ve seen a significant improvement in my videos. The key words are- “THEY’VE SEEN”. Jeff Goins’ excellent new book, “Real Artists Don’t Starve” lays out a 3-Part, 12-Point, plan for success as an artist. Point 8 is “Practice

It just seems like Santa & Mrs. Claus should be pretty good storytellers, right? Yet in the venues most of us work in most of the time it’s difficult to find the time and maintain enough attention to tell a proper story. So, what do we do? What stories do we tell? When do we