Santa Topics

Below is the current list of topics & number of sessions currently available in each category.
These sessions are accessible on demand by those enrolled in our Santa School. To enroll, Click Here.
If you’re already enrolled, be sure to log in first, so you can access each of the sessions.

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Santa Claus Summit 2023

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Short Form Videos

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Using Gig Salad Like a Pro- With Bob Jacobson

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Brand Ambassador & Influencer Deals

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Legal Stuff and Santa with Attorney Andrew Loudon

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Marketing Strategy & Tactics Part 1

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Party Pro Manager

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Santa Supplies & School Of Santas

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57 Santa Jobs

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AI – ChatGDP for Claus Portrayers

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Santa Job Business Options

Learn about many options for paid and unpaid Santa appearances.

Demeanor and Voice

Demeanor and Voice: Body Language, rapport building and much more.

Mentor Sessions 2023

During these sessions, we talk about the aspirations & 'wish lists' of Santas & Mrs. Clauses. Things like improving our appearance, developing specific skills, landing TV appearances, commercials, brand ambassadorships, Breakfasts with Santan, and many other things.

Other Santa Opportunities 01-31-23

This session covers less traditional ways for Santa & Mrs. Claus portrayal artists to build their impact & income.

12 Tips January 2023

This session provides an overview of important topics for Clau Portrayal Artists.

Beard Grooming with Joey Fresh

Beard grooming, whitening, and more.

Pop Up Q & A Session 12-07-22

These sessions are Q & A sessions that were held during the holiday season. You hear real-life questions coming up during the season.

Santa School Portrayal 2 11-01-22

PORTRAYAL 2 – Q & A – We answer questions, role-play, and help you be prepared and confident as you embark on the holiday season.

Santa School Portrayal 1 10-25-22

How to answer questions from children (and adults) and how to use questions to establish almost instant rapport with both children & adults

Kick Off Session 2022

Talking about ways to spread the Christmas Spirit & build our impact during the holiday season. This session features Christmas Movie Stars from Hallmark & Great American Family Danika McKellar & Jen Lillie.

Santa School 10-18-22

IMPORTANT DO’S & DONT’S – Every year, Santa Claus Portrayal Artisits get in trouble because of things they say or do. Very often, the Santa Claus Portrayal artist doesn’t even know that did anything wrong, and of course, they’re embarrassed when they see the video splashed all over social media and on the news.

How to Use Canva 2 10-12-22

How to use Canva to quickly improve your marketing materials.

Santa School 10-11-22

BUSINESS CONSIDERATIONS – Your rates, deal structuring, scheduling, virtual visits, accounting, and other important business considerations.

Santa School 10-04-22

We cross our marketing t’s & dot our i’s and then move into “Other Opportunities.” What do you do if you get a request to appear in a promotional video, or asked to join a podcast, or a media interview? These are things that can potentially be very fun, beneficial, and even lucrative, or they can cause regret… we’ll help you be prepared for unique opportunities.

Fall Session 2 09-27-22

Marketing in September. We cover more on marketing and work on developing the most prized portrayal trait- AUTHENTICITY.

Fall School 1 09-20-22

Over 85% of Santa booking inquiries come in November & December. In this session, you will learn what to do right now to make sure your calendar is full of your most desirable types of appearances.

Intro to Santa School 09-19-22

Intro to Santa School and overview of what you will learn.

Storytelling SHS 09-15-22

Storytelling & Book Reading: Claus Portrayal Artists sharing experiences and tips.

Santas Helping Santas Marketing 9-13-22

“Santas Helping Santas – MARKETING“ The focus of this session is MARKETING YOUR SANTA BUSINESS. During this session, you will have the opportunity to learn from & share with Santas across the country & around the world.

Mind Map Wrap Up

A discussion with Santas about what they have learned from the sessions & their own Santa experiences.

Find Your Why

The importance of getting clear about WHY you want to portray Santa or Mrs. Claus.

Mind Map Session 11

Other Opportunities for Santa

Gig Salad

GIG SALAD: How to MAXIMIZE BOOKINGS & MINIMIZE COSTS. This session gives you insider tips on how to maximize your rates & bookings on Gig Salad.

Mind Map Session 9

Marketing with Social Media and Gig Sites

Diverse Santa Session

This session covers subjects unique to Santas of different ethnic groups.

Mind Map Session 8

Website Traffic and Conversions

Mind Map Session 7

Marketing Strategies


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